Goodyear #ready?
Kampagnenidee für einen Reifenhersteller
Reifen von Goodyear sind immer bereit, egal was dir auf der Straße begegnet. Echte Schnappschüsse aus Google Streetview zeigen einen freilaufenden Tiger auf einem Parkplatz, ein galoppierendes Rentier, einen Tramper am Highway, einen explodierten Hydranten oder einen Mensch im Bienenkostüm auf einer Schneepiste – auf den Straßen sollte man für alles "ready" sein!
#jingleready #jungleready #friendsready #wildready #rainready
Leistungen
Idee & Konzept
Layout
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